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Earn your Bachelor of Business Administration in Marketing
Turn Ideas into Impact and Build a Marketing Career with Meaning
From digital strategy to brand storytelling, the Marketing BBA at Andrews University equips you with the skills to lead in today’s fast-changing business world. You’ll learn how to connect products, people, and platforms through research, creativity, and ethics. With real-world application and a faith-based foundation, you’ll graduate ready to make a difference across industries.
Introducing the Marketing BBA
The Marketing BBA prepares you to understand how organizations connect with consumers and create value in a rapidly changing marketplace. With a curriculum that blends creativity, strategy, and data-driven decision-making, this program helps you develop the skills needed to build brands, manage campaigns, and lead with insight and integrity.
As a student, you’ll explore every aspect of marketing — from consumer behavior and digital communication to global strategy and market research. You’ll also apply what you learn through real-world projects and internships while growing intellectually, spiritually, and professionally. Rooted in Christian values, this program prepares you to lead with purpose in the business world and beyond.
Program Highlights
Marketing Strategy & Execution
Learn how to design and implement effective marketing plans that align with organizational goals.
Digital & Social Media Marketing
Gain hands-on experience with modern platforms, content creation, and online engagement strategies.
Consumer Behavior & Insights
Understand what drives customer decisions and how to apply those insights to real-world campaigns.
Marketing Research & Analytics
Use data tools and techniques to study market trends, measure performance, and support smart decision-making.
Ethics & Faith-Based Leadership
Approach marketing with integrity through coursework that integrates Christian values and ethical responsibility.
Career-Ready Experience
Build your résumé through internships, real client projects, and team-based simulations that mirror industry practice.
Explore the Marketing BBA Program
A versatile program that combines business foundations, creative strategy, and real-world marketing experience.
The Marketing BBA is a 120-credit program that combines a strong business core with specialized courses in digital marketing, consumer behavior, marketing research, advertising, brand management, and strategic planning.
You’ll study in an engaging, hands-on environment that emphasizes creativity, data-driven decision-making, and ethical communication. With elective options across marketing disciplines and internship opportunities with real businesses, this program equips you to launch a successful career in marketing, branding, media, or market analysis.
Admissions Requirements
- Official high school transcript with 2.5 or higher GPA, or College-Ready GED certificate with no section score lower than 450
- ACT or SAT scores if high school completed in the United States within the last 3 years
-Transcripts from all universities attended.
-English proficiency test scores when the first language is not English and less than four years of high school were completed in English
Program Requirements
Business Core - 39
ACCT 121 - Principles of Accounting I Credits: 3
ACCT 122 - Principles of Accounting II Credits: 3
BSAD 341 - Business Law Credits: 3
BSAD 355 - Principles of Management Credits: 3
BSAD 365 - International Environment of Business Credits: 3
BSAD 475 - Operations Management Credits: 3
BSAD 494 - Business Strategy and Decisions Credits: 3
ECON 225 - Principles of Macroeconomics Credits: 3
ECON 226 - Principles of Microeconomics Credits: 3
FNCE 317 - Business Finance Credits: 3
INFS 130 - Management of Information Systems Credits: 3
INFS 250 - Data Analytics, Business Intelligence and AI Credits: 3
MKTG 310 - Principles of Marketing Credits: 3
Major - 24
MKTG 320 - Consumer Behavior Credits: 3
MKTG 368 - Integrated Marketing Communication Credits: 3
MKTG 440 - Marketing Strategy Credits: 3
MKTG 456 - Marketing Research Credits: 3
Electives
Group A Electives
Choose 3 courses for a total of 9 credits from the following:
MKTG 325 - Marketing for Social Change Credits: 3
MKTG 335 - Digital Marketing Credits: 3
MKTG 340 - Content Marketing Credits: 3
MKTG 370 - Brand Management Credits: 3
MKTG 450 - eCommerce Marketing Credits: 3
MKTG 465 - International Marketing Credits: 3
BSAD 410 - Entrepreneurship Credits: 3
BSAD 487 - Internship in _________ Credits: 1–3
Group B Elective
Choose 3 additional appropriate upper division elective credits approved by advisor.
Cognates:
MATH 165
Andrews Core Experience
Students must fulfill all Bachelor’s Degree requirements listed in the Andrews Core Experience.
Think You Can’t Afford an Andrews Business Degree? Think Again!
We know cost is a major concern when choosing a degree. The good news is that the price you see listed for tuition is not what most students pay. Every undergraduate student admitted to an SBA program on the Berrien Springs campus automatically qualifies for the Andrews Partnership Scholarship (APS), which significantly lowers the cost of your education.
Note: The additional $2,000 APS award is granted for one qualifying category only. Students who receive the Andrews Partnership Scholarship are not eligible for the International Partnership Scholarship (IPS). APS applies exclusively to undergraduate programs offered on the Berrien Springs campus.
Where Can Your Management BBA Degree Take You?
Marketing graduates thrive in a wide range of industries, including advertising, retail, healthcare, technology, and nonprofit organizations. The skills you build in branding, communication, data analysis, and campaign strategy prepare you for impactful roles where creative thinking and market insight drive success.
You will also be well prepared for graduate study, including an MBA or specialized programs in marketing, communications, or business analytics. This degree equips you with the adaptability, ethical foundation, and strategic mindset to make a lasting impact.
The Marketing BBA is more than just a degree — it’s a launchpad for impact and innovation in today’s marketplace.
Whether you’re aiming to shape brand strategy, lead digital campaigns, grow a nonprofit’s reach, or prepare for graduate study, this program gives you the creative and analytical tools to thrive. Graduates often begin their careers in areas like digital marketing, advertising, market research, brand management, or sales — while others pursue advanced degrees like an MBA.
You’ll graduate with a respected Andrews degree that reflects both academic excellence and ethical grounding, preparing you to build a purpose-driven career with real influence.
Career Outlook*
Marketing BBA
Marketing professionals are in demand across every sector of the economy, from business and media to healthcare, education, and nonprofit organizations. With your Marketing BBA, you’ll graduate with versatile, high-impact skills that position you for dynamic roles and long-term career growth.
$159,660/year
Median Salary
Advertising, promotions, and marketing managers earn a median annual wage of $159,660.
6%
Job Growth
Employment is projected to grow 6% from 2024–2034, faster than average.
26,100
Opportunities
About 26,100 new jobs are expected over the next decade in advertising, promotions, and marketing management.
Accreditation
The School of Business at Andrews University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at International Accreditation Council for Business Education 11960 Quivira Road, Suite 300, Overland Park, KS 66213
Your Next Step Toward a Stronger Future
We believe in the power of your goals and ambitions.
Every decision you make shapes where you’re headed, and earning your business degree can be the catalyst for new opportunities. Whether you want to launch a business, advance in your career, or prepare for graduate study, now is the time to invest in yourself.
With a commitment to academic excellence, Christian values, and real-world relevance, Andrews University will equip you to lead with purpose and make a meaningful impact in your field.
Join us at Andrews, where World Changers are made.
Get the Information You Need to Plan Your Business Degree
We’re here to make your next step simple. Request more information today, and we’ll help you understand your options, review your transcripts, and map out a clear, flexible path toward completing your degree.
a Seventh-day Adventist institution of higher education